Google Ads & paid advertising
Paid advertising.
A clear next step.
Connect the ad people click with a page that answers their question and makes getting in touch easy.
Start with a free analysis
Plan what happens after the click.
Paid advertising can put your message in front of people through Google Ads and paid social campaigns. The campaign needs a clear offer, a relevant audience and a useful destination. We look at the ad, the landing page and the way your team handles an enquiry as parts of the same journey.
- Campaign and audience planning
- Relevant ads and landing pages
- Budget, tracking and ongoing review
How we approach it.
Agree the goal and prepare the landing page.
We discuss what you want to promote, who you need to reach and what a useful enquiry looks like. The landing page should match the offer in the ad, explain the next step and connect visitors to a relevant form or booking option.
Set up the campaign and budget.
We plan the campaign structure, audiences or search terms and ad messaging around the agreed goal. Before launch, we agree the advertising budget and the scope of setup and management work. Ad spend and the work involved in managing a campaign are separate considerations.
Review the visits and the enquiries.
We review campaign data and adjust the agreed priorities as we learn. Clicks are a starting point: where tracking is available, we also look at enquiries, bookings and what happens after someone contacts you. That helps guide decisions about ads and landing pages.
A few useful answers.
How is paid advertising different from SEO?
Paid campaigns use an advertising budget to reach an audience. SEO works on how your own website is found in organic search. They can support the same business goals, but they need different work and should be reviewed separately.
Are enquiries or sales guaranteed?
No. Competition, the offer, your budget, the landing page and follow-up all affect the outcome. We agree what the campaign is intended to achieve and review the available evidence without promising a fixed number of leads or sales.
What will it cost?
We discuss your goals and resources before recommending a budget or quoting setup and ongoing work. We agree the scope, management costs and advertising budget with you before starting.
Start with the
whole picture.
Let’s look at your business, your marketing and where things could work better.
Book your free analysis